Founders' Hub Masterclass Series: Revenue Engineering

Description

Revenue Engineering: Go-to-Market, Marketing, Sales & Customer Success

Most European founders arrive in the U.S. with a great product. They struggle because they underestimate how different the revenue game is.

In Silicon Valley, marketing, sales, and customer success aren't separate departments - they're one tightly integrated revenue engine running on 90-day sprint cycles, hyper-specific targeting, and relentless measurement. What works in Germany, longer sales cycles, relationship-first selling, broad positioning, often slows you down here.

This session is a hands-on masterclass in building a U.S. revenue engine from scratch: how to define the right buyer personas, position for U.S. audiences, build your first sales motion, and turn early customers into a growth lever.

Topics Covered

Go-to-Market Strategy for the U.S. Adapting your GTM for Silicon Valley's speed, buyer expectations, and competitive dynamics - including how to structure 90-day sprint cycles and what "product-market fit" actually means in practice.

Marketing & Positioning Moving beyond translation to true market adaptation. How to craft outcome-focused messaging that resonates with U.S. B2B and B2C buyers - and how AI-powered personalization is changing the game.

Sales Execution Building your first U.S. sales motion: when to hire a founding AE, when to bring in fractional sales leadership, and how to structure your SDR/BDR team as you scale.

Customer Success & Expansion: How to set up for success, translate customer outcomes into business impact your sponsors can sell internally, and leverage that story for expansion.

Revenue Operations Unifying data, automation, and forecasting across your revenue team so nothing falls through the cracks.

Speakers 

Jock Breitwieser
CMO & Board Member, GABA | Go-to-Market & Marketing

Henning Schwinum
Founder, Vendux | Fractional Sales Leadership & Sales Execution

Andreas Heid
CIO & Advisor | Fractional Expert for Customer Success in Tech

Registration & Pricing

This Masterclass is part of the GABA Founders’ Hub Masterclass Series — practical, focused sessions delivered by experienced practitioners, not theorists.

Participants may register per session or for the full course.

If you are interested in becoming a Founders' Hub Member, please reach out to foundershub@gaba-network.org.