Description
Do you know the air quality right where you are? Temperature is easy. We feel it when it's too hot or cold. Humidity too. However, we often do not notice harmful air quality unless it's really awful and the sky turns orange. Because our life depends on the air we breathe, we must take action on air quality. To start with, we can measure and track air quality right where we are. The resulting pollution awareness will have a significant impact on personal action and community efforts to improve air quality.
Two universities in Europe, one in Magdeburg, Germany, and one in Skopje, North Macedonia, teamed up to build the CleanBREATHE project – the goal being to make air pollution more granularly visible based on mobile crowdsensing. This research project will design solutions to raise awareness of contaminated air and stimulate immediate behavioral changes in the population. The research project is funded by the German Federal Ministry of Education and Research.
The project lead Prof. Dr. Michael A. Herzog will present the CleanBREATHE project and their plans to make low-cost air quality sensors available to everyone. For the panel discussion, he will be joined by Californian based experts Davina Hurst (Board Member - Governor Gavin Newsom Appointee and Senate Confirmed; California Air Resources Board) and Juan Aguilera,
Director of Translational Environmental and Climate Health (Sean N. Parker Center for Allergy & Asthma Research at Stanford University). The event will begin with a welcome by the German Consul General Oliver Schramm, followed by a short presentation of SAPs Carbon Data Network by Yaad Oren, Head of SAP Innovation Center Network and Member of GABA Board of Directors.
Speakers
Michael A. Herzog
Full Professor of Information Systems Engineering, Magdeburg-Stendal University
Adjunct Associate Professor, Ontario Tech University
Visiting Faculty, Old Dominion University, Norfolk VA
Davina Hurt
Board Member - Governor Gavin Newsom Appointee and Senate Confirmed
California Air Resources Board
Juan Aguilera
Director of Translational Environmental and Climate Health
Sean N. Parker Center for Allergy & Asthma Research at Stanford University
Yaad Oren
Head of SAP Innovation Center Network
SAP
Member of GABA Board of Directors
Moderator

Florian Brody
Executive Coach and Business Mentor, Brody Coaching + Mentoring
GABA Expert Leader
Agenda
6:00 PM – Registration & Networking
6:30 PM – Welcome by the Consul General Oliver Schramm of Germany to Northern California
6:40 PM – SAP presentation of the Carbon Data Network by Yaad Oren
6:50 PM – CleanBREATHE presentation by Prof. Michael Herzog
7:20 PM – Panel Discussion with Davina Hurt, Esq., Dr. Juan Aguilera, and Prof. Michael Herzog
8:00 PM – Networking Reception until 8:30pm
Location
SAP
Building 1
3410 Hillview Avenue
Palo Alto, CA 94304
Registration
GABA Members: Free
Non-Members: $35
Students: $15
Day of event registration: $50
We would like to thank our generous supporters:
