Skip to content

What's Next Is Now

Thursday, June 20, 2024 (6:00 PM - 8:00 PM) (PDT)


Shaping the Future Starts Today – Fireside Chat, Engagement & Networking

Learn how to live future ready with former Google Chief Innovation Evangelist, Dr. Frederik Pferdt in conversation with Tracey Grose, Next Curve Strategy

Join us for an engaging evening of big ideas and hands-on experiences with Dr. Frederik Pferdt. We will hear about his experience as Google’s first Chief Innovation Evangelist and the stories of some of the Googlers he trained to be ready for the future. We’ll also discuss Frederik’s personal journey that led him on his current mission and to write his new book, What’s Next is Now: How to Live Future Ready.

Discover how to use the power of your mindstate to create what’s next. Gain valuable perspectives on innovation, leadership, and the art of reimagining what’s possible. It’s about navigating uncertainty with intention, leveraging change to your advantage, and making choices that will build the future you hope for, rather than one that just happens to you.

Frederik will lead us through an interactive experience designed to ignite your creativity and curiosity. This hands-on, minds-on segment will empower you to take tangible steps towards creating the future you want to live in.

Stay tuned for announcement of special guests!

This GABA event is organized in partnership with the US-Japan Business Forum Keizai Silicon Valley.

We thank the Japan Innovation Campus for hosting us.

Complimentary appetizers and refreshments will be served.

Sign up now!


As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Born in Germany, he lives with his family in Santa Cruz, California.


Tracey Grose is Founding Principal, Next Curve Strategy and member of the GABA Board of Directors. Tracey helps leaders concretize strategic vision into actionable and sustainable initiatives. She works with CEOs of mid-size companies and nonprofit organizations as well as public sector leaders in the US and Europe. She helps energize teams to boost innovation and prepare for growth. Tracey also assists European companies in gaining foothold in Silicon Valley through the development of partnerships or the acquisition of a US-based company.


Thursday, June 20, 2024  |  6:00 PM - 8:00 PM

Doors open at 5:30pm for registration and networking.


Japan Innovation Campus, 212 Homer Ave,  Palo Alto, CA 94301


GABA Members: $15.00

Non-Members: $20.00

Day of the Event: $50.00 

GABA Student Members: $10.00 – Please contact us for registration.

You can register through this website, our MemberPlus App for GABA or the GABA Members Hub.

GABA Registration and Refund Policy 

Japan Innovation Campus
212 Homer Ave
Palo Alto, CA 94301 United States
Event Contact
GABA Northern California
Send Email
Thursday, June 20, 2024 (6:00 PM - 8:00 PM) (PDT)

Doors open at 5:30 PM for registration and networking.

Powered By GrowthZone
Back To Top