Description

Experience the convergence of luxury and innovation at the GABA Future of Luxury panel discussion, where visionaries from the luxury industry meet to shape the future. Insights will be relevant for all premium and luxury categories including beauty, automotive, fashion, jewelry, tech, and emerging brands.

In a world defined by rapid evolution, our event catalyzes forward-thinking dialogues on luxury's trajectory. Discover how cutting-edge technologies, sustainability initiatives, and innovative strategies are revolutionizing the industry.

Our esteemed panel features Sascha Doering, COO at Bugatti of the Americas, tasked with navigating the balance between brand expansion and exclusivity. 
Joining him is Melisa Gill, GM at Joico/Henkel, an award-winning strategic brand architect who is facing the continuance of a cultural transformation.
Edward Madongorere, CEO of FOLIO XXIV and co-founder of MOON Ultra, brings a unique perspective as both a serial entrepreneur and talented UX/UI designer and cinematographer.

Moderating these discussions is Dr. Daniel Langer, a top global luxury opinion leader and Executive Professor of Luxury at Pepperdine University.

The event is hosted at Henkel's Consumer Brands Hair Professional North America headquarters, offering attendees the opportunity to immerse themselves in the dynamic environment of a multi-branded learning center.

Don't miss this opportunity to glean insights from thought leaders, expand your network, and forge meaningful connections. Join us as we redefine luxury for the modern era and chart a course for brands to thrive amidst unprecedented transformation. Reserve your spot today!

Speakers

Sascha Doering
COO at Bugatti of the Americas

Melisa Gill
GM at Joico - Henkel

Edward Madongorere
CEO at FOLIO XXIV

Moderator

Daniel André Langer
CEO at Équité
Top 5 Global Luxury Key Opinion Leader



Welcome

Michael Metzger
Chairman - GABA Southern California
Media & Tech Investment Banker at Drake Star Partners

Stefan L. Mund
Advisory Board Member - GABA Southern California
Regional Head Henkel Consumer Brands Hair Professional North America


Sponsors & Supporters

Henkel Consumer Brands Hair Professional North America is headquartered in Culver City, California. Passionate and energized employees unite to bring next-generation hair color formulations, styling products and new techniques to salon professionals, stylists, and their clients. 

In addition to the collaborative open office, the location is home to the #AcademyofHair®, a 3,200 square foot state-of-the-art multi-branded learning center, designed for hairdressers and stylists to test the latest innovations as well as improve their own education and skills. The space includes test salons, a digital studio and trend labs constructed specifically to accommodate large-and-small scale video and photo shoots and live broadcasts. 

Henkel’s Hair Professional premium brands include: Alterna® Haircare, Authentic Beauty Concept®, DevaCurl®, eSalon®, Joico®, Kenra Professional®, #mydentity®, PRAVANA®, Schwarzkopf Professional®, Sexy Hair®, STMNT™ and Zotos Professional®