Red Bull: Giving Wiiings To People and Ideas Since 1987

Description

Step inside Red Bull North America's headquarters for a rare evening with the people behind one of the world's most daring brands.

How did a drink from Austria become a global phenomenon that sends athletes over mountains, off cliffs, and to the edge of space? For one evening, Red Bull opens its North America headquarters to the GABA community and tells that story from the inside. Marc Rosenmayr, CFO of Red Bull North America, shares how a bold idea became a brand, followed by a fireside chat featuring Aaron Colton, Red Bull action-sports athlete and professional motorcycle rider, who brings the story of Red Bull’s extraordinary world of sports to life.

What to expect

• A keynote by Marc Rosenmayr on how Red Bull built its brand: the early bets, the unconventional marketing, and the business discipline behind the spectacle
• A fireside chat and demonstration with Aaron Colton, Red Bull athlete, professional motorcycle rider, and renowned action-sports innovator
• A networking reception with appetizers and bar, including signature Red Bull cocktails
• An evening with executives, founders, and rising professionals from the German-American community

Speakers

Marc Rosenmayr
Chief Financial Officer, Red Bull North America

Marc Rosenmayr is the CFO and EVP of Finance, Operations & IT for Red Bull North America, bringing more than 25 years of international experience across finance, operations, technology, and strategic leadership. A longtime Red Bull executive, Marc offers a unique perspective on the business behind one of the world’s most iconic brands and what it takes to turn bold ideas into lasting growth.

Aaron Colton
Professional Motorcycle Rider and Red Bull action-sports athlete

Aaron Colton is one of the world’s most recognized street freestyle motorcycle riders, with championship experience across street freestyle, road racing, flat track, supermoto, and motocross. A Red Bull athlete, accomplished custom motorcycle builder, and SAG stunt performer, Aaron brings his passion for riding, innovation, and pushing the limits to audiences around the world.

Event Flow

• 6:00 PM: Guest Check-In & Settle into Theater 
• 6:15 PM: Welcome Remarks, Keynote & Fireside Chat
• 7:15 PM: Q&A
• 7:30 PM: Reception with Appetizers, Drinks & Networking